Every Diwali and Dhanteras, millions of Indians rush to jewellery stores or online platforms to buy gold. From coins and bangles to intricate necklaces, gold has long been the symbol of prosperity and good fortune. But this year, the glitter comes with a warning — the price of 24-carat gold has crossed an all-time high of ₹1,30,000 per 10 grams.
Before you join the festive shopping frenzy, it’s important to stay smart and informed. The shine of gold should come from its purity and value, not from marketing gimmicks or hidden costs. Here’s everything you need to know before you make that sparkling purchase.
The hallmark of trust
When it comes to buying gold, authenticity is everything. Always look for the BIS (Bureau of Indian Standards) hallmark, which certifies the purity of gold. The hallmark will include a six-digit HUID number, the BIS logo, and the karat value, such as 22K or 18K. These details ensure that your jewellery is certified and traceable.
You can verify your gold’s HUID instantly using the BIS Care app. If a jeweller hesitates to share this information, it’s best to walk away. Authentic gold doesn’t fear verification.
Understanding karats and purity
Pure gold is 24 karats, or nearly 100 percent pure. However, because it’s too soft to be used in jewellery, most ornaments are made of 22K gold, which is a mix of gold and other metals for added durability. You’ll also find 18K and 14K jewellery — more affordable and sturdier options, perfect for everyday wear.
Always make sure the karat marking on your jewellery matches what’s mentioned in the invoice. A small mismatch can make a big difference when you decide to sell or exchange your gold later.
Hidden costs and making charges
The gold you buy doesn’t just cost you the metal price. Jewellers add making charges for craftsmanship and sometimes “wastage” charges for the gold lost during the creation process. These can range from 8 to 15 percent of the total price.
To get the best value, compare prices across multiple jewellers and check if they’re offering festive discounts on making charges. Remember, real discounts apply to making charges — not on the base gold price, which is fixed daily across India.
Billing transparency and weight verification
When you make a purchase, insist that your gold is weighed in front of you on a digital scale. Even a small discrepancy can mean a big difference in price. Your bill should clearly mention the gold’s purity, weight, making charges, GST, and HUID number. Avoid vague handwritten bills; a proper invoice is your best protection for resale or exchange.
Choose your jeweller wisely
Not all jewellers are equal. Buy from reputed, BIS-certified stores or established brands with transparent pricing and return policies. Local jewellers can also be a great choice if they’re certified and trustworthy. If you’re shopping online, ensure the seller provides BIS-hallmarked gold and a digital certificate of authenticity.
A golden rule for this Diwali
As the festival of lights brightens your home, let wisdom shine brighter than gold. This Diwali and Dhanteras, spend your money where value meets trust. A careful eye for details — from hallmarks to hidden fees — will ensure your festive gold sparkles not just today but for generations to come.
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