OnePay Steps into the Crypto Space
In a bold move that signals growing mainstream acceptance of digital assets, OnePay, the fintech firm majority-owned by Walmart, is preparing to roll out cryptocurrency trading and custody options on its mobile app. According to industry sources, the feature will launch later this year, enabling customers to access and manage bitcoin and ether seamlessly within the platform.
The company will offer these services through a partnership with Zerohash, a Chicago-based crypto infrastructure startup that specializes in providing digital asset transaction and settlement capabilities. The integration marks OnePay’s entry into the cryptocurrency space and positions it as one of the first major retail-backed financial apps to bridge traditional banking and digital assets.
Building the “Everything App” for Finance
Founded in 2021 by Walmart and venture capital firm Ribbit Capital, OnePay has been steadily expanding its offerings to become an all-in-one platform for modern financial services. The app currently provides users with high-yield savings accounts, credit and debit cards, buy now pay later options, and even wireless plans, making it one of the most comprehensive fintech ecosystems in the U.S.
The upcoming crypto integration will further enhance OnePay’s appeal, allowing users to buy, hold, and convert bitcoin and ether into cash directly within the app. Customers will also be able to use converted funds for purchases at Walmart stores or to pay off OnePay credit balances, creating a seamless link between the digital and physical financial worlds.
Industry observers note that OnePay’s approach mirrors global “super apps” like WeChat and Alipay, which combine social, financial, and retail functions under one digital umbrella.
A Strategic Advantage in Distribution
What gives OnePay an edge is its access to Walmart’s vast customer base. The app is deeply integrated into both in-store and online checkout systems across Walmart’s U.S. operations. This integration provides direct access to over 150 million Americans who shop with Walmart every week, giving OnePay a unique distribution advantage that few fintechs can match.
Despite being backed by the retail giant, OnePay operates as an independent entity, designed to appeal beyond Walmart’s ecosystem. Its mission is to reach a broader demographic, especially the millions of Americans who remain underserved by traditional banking institutions.
Crypto Goes Mainstream in the U.S.
The timing of OnePay’s crypto rollout aligns with a larger shift in the U.S. financial landscape. Following a change in regulatory sentiment under President Donald Trump’s administration, major financial institutions are now entering the crypto market. Just last month, Morgan Stanley announced plans to give its retail clients access to cryptocurrencies through its E-Trade platform.
Meanwhile, Zerohash, OnePay’s crypto partner, recently raised 104 million dollars from leading financial institutions such as Morgan Stanley and Interactive Brokers, underscoring the growing appetite for crypto infrastructure solutions among traditional finance players.
This momentum reflects the normalization of cryptocurrency trading, not only among retail investors but also within mainstream banking systems.
Rising Popularity and Market Impact
Even before its crypto launch, OnePay has been climbing the ranks of the U.S. fintech ecosystem. The app currently holds the fifth spot on Apple’s App Store in the free finance category, surpassing major competitors such as JPMorgan Chase, Robinhood, and Chime. Nearly every app ahead of it — including PayPal, Venmo, and Cash App — already offers crypto trading, making OnePay’s move both timely and essential to stay competitive.
The addition of crypto services could significantly accelerate OnePay’s growth trajectory, positioning it as one of the most versatile digital finance platforms in the U.S.
The Future of OnePay
For Walmart, OnePay represents more than just a fintech experiment. It is a strategic effort to redefine the future of retail-driven financial ecosystems, blending the convenience of digital banking with the purchasing power of everyday retail.
By integrating cryptocurrency into its app, OnePay is not only appealing to tech-savvy consumers but also providing a gateway for millions of everyday users to experience digital assets safely within a trusted environment.
As OnePay continues its journey toward becoming America’s first true financial super app, this move into crypto could mark a defining moment in how digital finance integrates with mainstream commerce.
Follow You Finance on Instagram and Facebook for the latest updates on fintech, cryptocurrency, and financial innovation.
