OpenAI Expands Its AI Vision With Roi
In a move that further broadens its consumer-focused AI ecosystem, OpenAI has acquired Roi, an AI-powered personal finance app based in New York. The acquisition includes hiring Roi’s CEO and co-founder Sujith Vishwajit, who will now join OpenAI’s growing leadership team. The rest of Roi’s team will depart as the app winds down operations by October 15, 2025.
Sujith confirmed the acquisition through a post on X, expressing gratitude to Roi’s users and investors. “We started Roi three years ago to make investing accessible to everyone by building the most personalized financial experience. Along the way we realized personalization isn’t just the future of finance. It’s the future of software,” he wrote.
He added that joining OpenAI marks a major milestone for Roi’s journey and aligns perfectly with their long-term vision to make technology more human-centered and intuitive.
What Is Roi?
Founded in 2022, Roi emerged as one of the most promising fintech startups in the United States. The platform offered a personalized financial companion powered by AI, allowing users to trade and manage assets like stocks, cryptocurrencies, and NFTs. Its goal was to simplify investing through real-time data insights and tailored advice, transforming how everyday users interact with their money.
Roi’s app stood out for its conversational interface — a chatbot that acted as a personal financial advisor, learning about users’ goals, professions, and risk preferences to deliver customized insights. On its App Store page, Roi described its AI as “ChatGPT but it knows your investments and has access to real-time market data.”
The startup had raised 3.6 million dollars in early-stage funding from a lineup of notable investors, including Balaji Srinivasan, Spark Capital, Gradient Ventures, and Spacecadet Venture.
The Strategic Fit for OpenAI
Roi’s acquisition comes at a time when OpenAI is increasingly positioning itself not just as a model developer but as a platform shaping the next generation of personalized AI experiences. OpenAI’s decision to onboard Roi’s CEO underscores its interest in expanding AI’s role in finance, productivity, and personal decision-making.
Sujith’s expertise in financial personalization could help OpenAI strengthen ChatGPT’s capabilities in contextual understanding — potentially paving the way for AI assistants that handle personal finance, investments, and financial education with greater precision.
The move also continues OpenAI’s pattern of acquiring startups that enhance its AI ecosystem. Earlier this year, OpenAI acquired Context.ai in April, followed by design-focused startup io in May, recommendation engine Crossing Minds in June, and analytics firm Statsig along with the voice AI platform Alex in September.
A Broader Industry Trend
OpenAI’s latest acquisition follows a broader trend among tech giants racing to consolidate AI talent and technologies. Meta recently invested 14.3 billion dollars for a 49 percent stake in Scale AI, appointing its CEO Alexandr Wang to lead Meta’s Superintelligence Labs. Similarly, Google recruited Windsurf’s CEO Varun Mohan and co-founder Douglas Chen earlier this year after talks with OpenAI reportedly fell through.
These strategic hires reflect how leading companies view AI founders as critical assets in driving product innovation and competitive differentiation.
The End of Roi, but the Beginning of Something Bigger
While Roi’s operations will officially end by mid-October, its technology and vision will continue under OpenAI’s umbrella. For the company’s users, this acquisition signifies the growing potential of personalized AI tools that combine real-time financial intelligence with the conversational power of platforms like ChatGPT.
As OpenAI continues to acquire and integrate niche AI startups, it is clear the company is laying the foundation for a multi-dimensional ecosystem — one where AI becomes not just a tool, but an active partner in decision-making across industries, including finance.
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