Urban Company’s much-anticipated initial public offering has seen a powerful response from investors, underscoring the strong appetite for India’s fast-growing beauty and home services platform. The IPO, which opened on September 10, 2025, was fully subscribed within hours on the first day and has now reached almost six times subscription by the second day of bidding.
According to data from the NSE, the issue received bids for more than 61 crore shares against 10.67 crore shares on offer by Thursday afternoon. This translates into 5.71 times subscription as of 12:45 pm. The response has been particularly enthusiastic from retail investors and non-institutional investors, with their categories subscribed 12.63 times and 9.85 times respectively. Qualified Institutional Buyers have shown more measured participation at 1.32 times subscription.
Anchor Investment and Grey Market Buzz
Urban Company had already raised Rs 854 crore from anchor investors ahead of the IPO, signalling strong institutional confidence in the company’s growth story. Adding to the buzz, the company’s shares are commanding a significant grey market premium. Platforms tracking GMP trends indicate that Urban Company is trading at around a 38 percent premium in the unregulated market, suggesting investors could see healthy listing gains. A GMP of Rs 39 on the issue price band points to a potential upside of nearly 37.86 percent.
Price Band and Valuation
The IPO carries a price band of Rs 98 to Rs 103 per share. At the upper end of this band, Urban Company’s valuation stands at approximately Rs 14,790 crore. The issue size is pegged at Rs 1,900 crore, and the proceeds from the fresh issuance are earmarked for new technology development, cloud infrastructure, lease payments for offices, marketing efforts, and general corporate purposes.
Key Dates to Watch
The IPO will close for subscription on September 12. Share allotment is expected to be finalised by September 15, with the listing scheduled for September 17 on both the BSE and NSE. Investor enthusiasm, combined with a steady grey market premium, suggests that Urban Company’s listing could attract strong market attention.
Why Investors Are Excited
Urban Company has carved a unique niche in India’s service economy by digitising home and personal care services. With increasing consumer reliance on app-based solutions for everything from beauty and grooming to repairs and cleaning, the company has emerged as a market leader. Its strategy of combining affordability, reliability, and scale has helped it capture both investor interest and customer loyalty.
The company’s IPO also arrives at a time when consumer-facing digital platforms are once again attracting investor enthusiasm. Urban Company’s focus on expanding its technology backbone and scaling its offerings across cities is seen as a strong growth lever, particularly as more Indians adopt organised, on-demand services.
As the IPO heads into its final day of bidding, momentum remains strong, with retail participation leading the charge. If the grey market trend holds, investors could be in for a rewarding debut when Urban Company hits the stock exchanges on September 17.
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